Choosing a local locksmith over a national locksmith is often a choice unconsidered until you’re in an emergency where a locksmith is required. Over the past few years, it’s become apparent that national locksmiths have used aggressive advertising strategies to try and dominate advertising space, particularly pay per click ads such as Google AdWords and BING Ads. This drives costs up for local locksmiths where most people would normally naturally prefer to support local business. It’s not uncommon for a larger national locksmith call centre to sub the work back out to local locksmiths which further dilutes the profitability for local locksmiths.
You should also take into consideration at this time the locksmith industry in England is unregulated, meaning that anyone can pose as a locksmith. To this end, when considering a local locksmith it’s worth looking for accreditations such as MLA (Master Locksmiths Association), DBS checks (formerly CRB checks) or Trading Standards Approved to ensure you’re hiring someone who is not only competent but also has a current criminal record check.
As well as being able to choose certain accreditations or associations, locksmiths that have active listings with The Locksmith Directory can also have reviews left by clients, further helping customers select a local locksmith that satisfies their requirements.